The Aim:
- Increase the visibility of Ayurveda Pura Spa in both online and print media
- Promote treatments and training offered at Ayurveda Pura
- Promote the founder Dr Deepa Apte as an expert in her field
- Increase the amount of customers and sales of Ayurveda Pura products
The Challenges:
- Highly competitive wellness services market
- Not much knowledge and popularity of Ayurveda in the Western world
- Ayurveda Pura’s location – far from Central London
The Strategy:
The campaign focused on promoting the ancient science of Ayurveda and its benefits, and Ayurveda Pura as the only place in London that offers a full traditional experience of Ayurveda.
The programme included the promotion of Ayurveda Pura and its holistic treatments; its Ayurvedic skincare range; and its founder – Dr Apte and her immense knowledge of this field.
Activities:
- Regular press releases focusing on specific angles, e.g. Benefits of Ayurveda for Insomnia, Digestion issues and Weight Loss etc
- Inviting top bloggers, social media influencers and bloggers interested in trying Ayurveda, to come and experience a treatment at the Spa
- Regular expert commentary by Dr Apte for a variety of health&wellness publications Coming up with ideas for special packages and promotions
- Sending out samples of the Ayurvedic skincare to top bloggers and achieving reviews
- Creating regular customer newsletters
- Running promotional activities on Facebook
- Cross-promotions and competitions with wellness brands and magazines (e.g. Healthy magazine, Kindred Spirit, Marie Claire)
- Arranging participation in trade shows – e.g. Yoga Show
- Arranging speaker opportunities for Dr Deepa
- Arranging retail opportunities in yoga studios for Ayurveda Pura products
Project duration: a 3 year campaign
The Results:
- Over 100 of coverage pieces achieved, such as:
The Times, Daily Mail , Time Out, Red Online, The London Resident Magazine, Hip and Healthy and many more
The Aim:
- Increase the visibility of Ayurveda Pura Spa in both online and print media
- Promote treatments and training offered at Ayurveda Pura
- Promote the founder Dr Deepa Apte as an expert in her field
- Increase the amount of customers and sales of Ayurveda Pura products
The Challenges:
- Highly competitive wellness services market
- Not much knowledge and popularity of Ayurveda in the Western world
- Ayurveda Pura’s location – far from Central London
The Strategy:
The campaign focused on promoting the ancient science of Ayurveda and its benefits, and Ayurveda Pura as the only place in London that offers a full traditional experience of Ayurveda.
The programme included the promotion of Ayurveda Pura and its holistic treatments; its Ayurvedic skincare range; and its founder – Dr Apte and her immense knowledge of this field.
Activities:
- Regular press releases focusing on specific angles, e.g. Benefits of Ayurveda for Insomnia, Digestion issues and Weight Loss etc
- Inviting top bloggers, social media influencers and bloggers interested in trying Ayurveda, to come and experience a treatment at the Spa
- Regular expert commentary by Dr Apte for a variety of health&wellness publications Coming up with ideas for special packages and promotions
- Sending out samples of the Ayurvedic skincare to top bloggers and achieving reviews
- Creating regular customer newsletters
- Running promotional activities on Facebook
- Cross-promotions and competitions with wellness brands and magazines (e.g. Healthy magazine, Kindred Spirit, Marie Claire)
- Arranging participation in trade shows – e.g. Yoga Show
- Arranging speaker opportunities for Dr Deepa
- Arranging retail opportunities in yoga studios for Ayurveda Pura products
Project duration: a 3 year campaign
The Results:
- Over 100 of coverage pieces achieved, such as:
The Times, Daily Mail , Time Out, Red Online, The London Resident Magazine, Hip and Healthy and many more